For a SEO campaign strategy, undertaking detailed and diligent research prior to your campaign implementation is a major key to success. Before you reach the point of content creation and on-page changes, getting to grips with the right key terms that your target audience use is very important. Key terms are effectively the bridge between what your users are searching for and the content that your website provides, making them the foundations of your campaign.

Relevance to your audience

Firstly, correct keyword research lets you uncover search terms of great value that align with your bespoke business objectives and goals. It also aids you by identifying the type of language that current and potential customers use, giving you the key to answering their questions and providing a product or service solution. By selecting the right terms, you are creating website content that addresses your users’ needs which will directly improve interaction and engagement with your services and offerings.

Gap in the market

In addition, it’s often believed that good keyword research has the power to show gaps in the market — opportunities to capitalise on where there is low competition but high levels of search volume. This lets you focus on niche areas where you can obtain online visibility and authority, leading to increased search traffic for your website.

Saving resources

Ignoring or rushing this crucial step often leads to a waste of time and resources, as you may spend 6 months optimising a set of keywords that are irrelevant, have too high or low search volume and are much too competitive to contend with. Building the foundation of your strategy with in-depth and thorough keyword research makes sure that your campaign is driven by data and in lign with user intent, setting you up for success.

Content Strategy

Another factor to consider is content strategy, as your research will help to guide the topics that you cover and the structure of your content. You can then prioritise efforts, targeting specific and high-impact areas that can give you the best outcome. Lastly, diligent keyword research gives you the right insight into trends and changes in the behaviour of your consumers so you can adapt your strategy if needed.

To find out more and to enquire about the SEO packages that we offer, get in touch with a member of our team today!