Every website needs web hosting. Not sure what web hosting is? Web hosting put simply is where the files and content that create your website live. These files are stored on a ‘remote computer’ otherwise known as a host. When you visit a website the files that create it are shown within your web browser so it is extremely important to your business that you find a good and reliable host for the needs of your website.  Web hosting is the set of resources and services that allow your website to connect to its online visitors. 

Reasons you should invest in good web hosting:

Firstly web hosting increases the speed of your websites load time. A fast website offers a better user experience which is obviously imperative to your business. If your website operates slowly or content fails to load this will pull members off your website which will increase the bounce rate of visitors on your site. The faster your website is, the more likely it is for your visitors to become customers. Your web visitors will have more patience to learn about the product or service you are offering if your website is responding quickly.

If you invest in fast hosting your website is less likely to suffer from being disrupted or out of service, it is common that poor web hosting is likely to suffer from issues as the host is not able to protect the website, this can lead to the loss of customers, revenue and potentially your customers trust.

When looking for a reliable host you need to ensure they provide better security for your website, you will need to host your website from a secure IP address, a good hosting company will offer HTTPS for your site. This means that your data and content will be protected by a more secure site. This is also known as SSL (Secure Socket Layers), What this means is that any information that passes through your website is automatically encrypted and any potential hackers won’t be able to get their hands on the sensitive, personal, or private data from your site.

A reliable host will frequently back up your website. This means that if anything were to go wrong with your site, they will be able to restore it from a previous backup, this is important for all the unforeseen circumstances that no business can prepare for. A good host will offer you support, this is important for your business to ensure that if anything ever went wrong, you lost some stats or you need tech help in general, you have someone on hand to help you find a solution. 

Lastly, good web hosting is vital for your businesses SEO. If your businesses website happens to go down regularly, the search engine will not be able to analyse the data in order to improve your ranking. Alongside this it is believed that a slow website can be recognised and harm your rank on search engines. Therefore it should be in your business’s best interest to have a good, efficient and reliable web host.

Having an email which is associated with your domain name is another sign of a good host. This looks more professional and is far more marketable than having a mainstream domain like @gmail.com or @hotmail.co.uk.

Are you struggling to find a reliable and affordable web host? Is your business suffering due to bad hosting? Put a stop to it now and enquire today. 

One of our experts would be happy to help. You can reach us on info@ellis.digital or 01932 301300.