Over the past decade, the business world has changed remarkably and the majority of things now take place digitally. Due to this, there has been a big shift in marketing strategies as they continue to evolve and adapt alongside society. However, at times, it can be hard to keep up with it all. The internet is a big place and online marketing really matters. As a business you can either handle marketing in-house or hire an agency. To stay relevant and up to date in the fast paced digital world, hiring a digital marketing agency can really make a difference. To begin, it’s important to understand the purpose of a digital marketing agency and all the things they can offer. 

What exactly do digital marketing agencies do? 

Digital marketing is the overall term for different online methods of marketing and development of your business. An agencies primary purpose is to help you achieve your business goals and increase your profits via a number of digital methods. This can include website design, social media, SEO, Google ads, email marketing etc. Usually it is an ongoing process but many agencies will offer help with larger projects such as websites. An agency is there to help develop your online presence, which will then ultimately grow your customer base and increase profit. 

Why hire a digital marketing agency? 

Now you know what a digital marketing agency does, the question is why should you hire one? There are many reasons why a digital marketing agency is beneficial for your company, but it all comes down to what is right for you and your business. Each business is different and has its own specific needs; however there are general benefits every business can gain from a digital marketing agency. 

Let’s start with cost. We all know this is make it or break it in the business world. Many people think it’s more expensive hiring a digital marketing agency, however you can actually save money in the long run. An agency will help optimise digital campaigns and therefore will bring in more profits. For example, they are able to get high quality Google Ads and Paid Social working at a lower cost, compared to you doing it yourself. This is because a team of experts knows exactly how to get you the best results for your budget. Therefore saving you money. Additionally, digital marketing requires different tools for different campaigns. They can be quite costly if you want to do it properly. Whereas an agency has direct lines to Facebook and Google and all the necessary tools and services to create your desired campaigns. 

With an agency, you can gain the perspective and knowledge of a professional who knows what your business needs. You get a team of experts who work with you on your campaigns each month. This is their job, they know the ins and outs of how it all works. From the times you should post on socials to creating an ad. You may be better at running your business but these people create digital campaigns for a living. They will be able to asses and give you ideas of what techniques will give you the best results. And don’t worry, your input is valuable, so you’ll be involved every step of the way. 

Lastly, the biggest pro of using a digital marketing agency, is it’s going to save you time. We all know, as a business owner there’s a lot of things to think about. Online marketing can be rather time-consuming, especially when your time can be used for growing your business from the inside, instead of learning how to run a Facebook paid ad campaign or write a blog that boosts your SEO. With an agency all elements of your online marketing is handled by the agency’s team. 

There are many reasons why hiring a digital marketing agency is a good idea. They offer a wide variety of services, which is not only beneficial for your business but for yourself as well. When you sign up with an agency, you become one team. You are essentially adding another team of experts to your business. They are committed to developing and improving your business and digital presence. Once you have digital support on your team your business is guaranteed to improve. 

We are a leading digital marketing agency based in Guildford. Our services include websites, Google ads, Social Media and SEO. If you have any questions or are looking for help with your businesses digital marketing drop us an email on info@ellis.digital, or give us a call at 01483912900.