SEO stands for Search Engine Optimisation, which essentially is how you increase the quantity and quality of traffic to your website by organic search engine results.

If we break down what that means, we will truly understand the meaning of SEO. Firstly we have the quantity of traffic, which is the volume of web-traffic that you have on your website and obviously the more traffic to your site,  the better.  Next, we have the quality of traffic, as much as we want as much traffic on our website, users have to visit your page for the correct reason. Google can not lead them to believe you are selling an Apple Macbook when you’re actually an organic apple farm in the country, the reason we do not want google false advertising our companies is because we do not want our bounce rate to increase. We would like users with a genuine interest in our product or service to be the ones who are visiting our site.

Search engines are answer machines. They hold billions of pieces of information and evaluate thousands of factors to determine which content is going to answer your query most effectively. Search engines do all of this by discovering and cataloguing all available content on the internet and then ordering it to how well it matches our query. This is what we refer to as our ‘ranking’ 

Why is SEO so important?

Whilst paid advertising, social media and other platforms can generate traffic to websites, the majority of online traffic is driven by search engines. 

SEO is one of the only marketing channels that, when set up efficiently, will continue to give back to your business. The vast majority of search engine users are more likely to click on the top 5 results, rather than the 3rd page. To take advantage of this your business needs to appear in one of these top positions. SEO is not just for the convenience of a business, having accurate SEO will improve the user experience on your site as the content you display will be more accurate to their search. 

Users also are more likely to trust those who appear in the top rankings of their search so therefore your business gains the consumer’s trust immediately. SEO is also amazing for getting ahead of the competition. If two web sites are selling the same thing, the search engine optimised website is more likely to have more customers and make more sales.

What Are the Most Important SEO Ranking Factors?

These 10 factors are what your business needs to provide from their site, to stand a chance at the top of the search engine.

1. A Secure and Accessible Website

2. Your Page Speed, on mobile and web.  (Check out our blog on hosting)

3. Mobile Friendliness

4. Domain Age, URL, and Authority

5. Optimized Content to fit in with search engine keywords.

6. Technical SEO

7. User Experience (Reviews)

8. Links

9. Social Signals

10. Real Business Information

If you think you need help with your SEO please get in touch with one of our experts and we will be happy to help. 

Please contact us on info@ellis.digital or 01932 301300.