There is no doubt we are all aiming for success. Why wouldn’t you? The question is how can you increase your chances of success? Just like many things in digital marketing, creating a successful campaign takes time. It’s becoming more and more difficult to stand out from the crowd these days as the online world is a saturated market. You need to show off your products and services in a way that makes you different. But where do you start? You need a digital marketing strategy. We are going to dive into the essential building blocks for digital marketing success. 

What is a digital marketing campaign strategy? 

A digital marketing strategy is the overall plan for your campaign. Planning is one of the most important things you can do for your business. It allows you to boost brand awareness and connect with your customers. There is a lot to consider when planning, for example, who are you targeting? What do you want to get out of your campaign? A good campaign will be memorable to its target audience and will be remembered for all the right reasons. We have put together a couple of things that are key to a digital marketing strategy. 

Target audience 

The first thing you need to know before any marketing campaign is your target audience. There is no point putting your content out there if it’s not reaching potential clients. You need to take some time to pinpoint who you want to attract. 

Goals 

If you don’t have goals to work towards how will you know your campaign has been successful. Before you begin think about what you want to achieve. Ask yourself what you’re aiming for. 

It’s important to make your goals:

  • Specific
  • Measurable
  • Achievable
  • Relevant 

This allows you to see when you’ve achieved them. 

Message

What is your campaign message? What are you trying to achieve and get people to do? What is the key message you’re trying to communicate to your audience. Include key information about your products/services and what differentiates you from other competitors. 

Channels 

Deciding what channels you are going to use isn’t as easy as just selecting every channel you like the look of. You need to research each channel and see what is best for your business. For example, Instagram tends to be for a younger audience whereas LinkedIn is corporate orientated. Does your audience use social media often? Do they prefer engaging with emails? Are they a fan of reading blogs or newsletters? It’s easier to focus on a few channels instead of spreading yourself too thin. 

Now you have your campaign plan more or less sorted. What’s next? 

It’s time to get your campaign to work. There are so many ways to market your business online. We’ve put together a list of some essential building blocks to successful digital marketing in order to accomplish the level of brand visibility, traffic and revenue you desire. 

Website design 

Having a well designed website is a necessity for the majority of businesses. A website is the foundation of any business. Any content and advertising you post will lead back to your website and can encourage customers to make a purchase or fulfil your desired action. In order for a website to work to the best of their ability they need to be user-friendly, have a mobile friendly design, be engaging to your target audience, contain fresh content, and be fully optimised for search engines. Each of these features plays a significant role in your marketing tactics. 

Search Engine Optimisation (SEO)

Search engine optimisation is a critical component in digital marketing. It helps businesses be found on Google or other search engines. People searching for information or products will barely look past the first couple of pages. 75% of people will never scroll past the first page of Google. This is why you want and need to be on the first page. If your business doesn’t stand out on the first page of Google, you will lose web traffic and revenue.

Google Ads/Pay Per Click (PPC)

Pay per click offers another option to increase search visibility in addition to organic search. SEO is still very important and great for long-term marketing, however, PPC gives businesses the option for quicker return on investment. PPC results can start showing traffic and sales within a few days. This is all dependent on the business though. It’s great for new products as gets them out to a wide audience quickly. 

Email marketing 

Communication with both potential and current customers is key to continuing to increase your revenue. It gives you the opportunity to put out different types of offers and discounts to all customers and entice them into buying or interacting with your brand. Emails also allow you to update customers with new products or services. This keeps them in the loop and encourages them to come back for more purchases. 

Social Media 

There are millions of people on social media including Facebook, Twitter, Instagram and LinkedIn. Many enjoy interacting with and following brand pages to keep up with new products, offers and services. This specific audience are looking for information and content to help persuade a purchase or keep them updated on their purchases. Ignoring social media as a business means that your brand is missing out on opportunities to gain new customers and engage with your current audience. 

If you aren’t using one of these building blocks or you feel it is lacking, your marketing is probably suffering in some way. These building blocks are fundamental for any online marketing strategy. Without one, you are less likely to be as successful. These elements are just the beginning. Once they are in place you can add to them to increase visibility, traffic and revenue. If you need help with your content marketing or have any questions regarding your digital marketing strategy, please don’t hesitate to drop us an email on info@ellis.digital, or give us a call at 01483912900.