Well there are a number of reasons and any number of articles that you could read on that matter but we’ve outlined the ‘why’ below from our perspective.
Consumers need to be able to see more than just your company website, shop front etc. More than ever, people demand brand interactions and if the company doesn’t have social media then they can’t get these interactions and are unlikely to become a customer. That’s why engaging, conversing and contacting customers via social media can bring remarkable results.
“92% of all marketers indicated that their social media efforts have generated more exposure for their businesses”, Sam Kusinitz for Blogspot
For Customer Service reasons alone it’s vital to have social media – the top choice channel for customer care is social media and the average response time for a brand to reply to a user is 10 hours, while the average user will only wait 4 hours.
Engagement / Sales
Social Media is a great way to sell to your prospective customers without being too salesy.
“One of the most important types of engagement is shares. Shares influence how many people see your posts. Recent changes to the Facebook News Feed prioritize content that comes from friends and family as opposed to fan pages. This has made it more important than ever to build content that users want to share,” Jeraldine Phneah, regional account manager at Socialbakers Asia Pacific.
When it comes to content, you need to think of your audience and post content that they would enjoy and want to share with their friends and family. Besides increasing your reach, shares also help build customer confidence in your brand.
All of the above being true, the one thing that stands out the most is targeted marketing. Via Social media you can target your exact customer down to the location, age, gender and interests and can track and measure the performance of your ads in real time. This is an inexpensive way of marketing and has made advertising much more accessible to the small businesses out there. Ads can run from a little as £1 per day.
Social media has a whole host of benefits aside from the above points to help you grow your business. By using it to engage with your audience, extend your brand reach and give great customer service you’ll see the results in no time.