In the fast paced world which is digital marketing, keeping up with SEO trends is absolutely vital for staying ahead of the competition. Here’s our top 5 mentions for trends that you can’t ignore in 2024:

1. AI Powered SEO

The use of Artificial Intelligence has revolutionised the SEO industry in recent times. Many tools have become a great aid to understanding user intent and improving search accuracy and research. Utilising Artificial Intelligence for content optimisation suggestions, audits, keyword research and user experience is crucial in 2024 and beyond.

2. Mobile-First Indexing

Google’s mobile-first indexing means that the mobile view of your site is a primary consideration for ranking you for your set of key terms. Making sure that your website is fully responsive, with quick-loading times and a great user experience (UX) on mobile is now a salient factor to consider for a prosperous campaign.

3. E-A-T and Content Quality

Expertise, Authoritativeness, and Trustworthiness (E-A-T) are central to Google’s ranking algorithm. Creating researched content which is relevant and demonstrates expertise and authority will rank better in the search engines. To improve your score it’s important to invest resources to make sure you reach this standard.

4. Voice Search Optimization

With the increase of homes with smart speakers and voice assistant devices, optimisations for voice search is now a factor you need to consider for SEO practices. Voice searches tend to be longer and more conversational. Taking a focus on natural language keywords and answering questions directly within your content via the use of blog posting is now an important factor worth considering within your strategy.

5. Visual and Video Search

Visual search technology lets users search using images instead of text. Google Lens is an example of a site which does this exact thing. Optimising images with alt text and high-quality visuals is now key for SEO practices. The same goes with video content, as this multimedia source also uses descriptive text.

Staying up to date with these trends and integrating them into your SEO strategy will aid in keeping your website and SEO strategy in tune with an ever evolving digital world.

Contact our team today to find out more on what an SEO strategy can offer to your marketing practices.