SEO Agency Guildford

SEO is search engine optimisation which is the art of optimising your website with the goal to organically rank on the 1st page of the search results page. The importance of it is that if you have a higher rank then you have better brand visibility, traffic and conversions for your business.

This is a common misconception in the SEO industry. The process of this marketing channel unlike some others is that it is an ongoing process which requires continuous work and maintenance to stay ranking The search engine algorithms are constantly evolving and changing the way they scrutinise website relevancy, making it crucial to maintain and exercise optimisations and off-page processes like link building and PR.

The first thing to note is that SEO is a long-term marketing strategy however it’s an extremely sustainable method both results and costs wise compared to other forms of marketing. Each case is independent, and the pace of the project depend on many factors such as competition, volume and the current authority of your site. In most cases however you will expect to see progress within the first few months and then you will see more significant steps take place over the next 6 – 12 month period.

Not necessarily, however it’s important to note that off-the-shelf plugins and theme builders can often slow down site performance and speed, which directly impacts your ability to rank well in search engines. We firmly believe that a well running website is the foundation of a great SEO campaign, and sometimes optimising or redesigning your existing site can be a more effective solution than starting from scratch. We will assess your current site and then recommend the best approach to ensure optimal performance and results.

When picking your keywords, it’s important to focus on search intent and search volume. This means understanding what your target audience is looking for and then choosing keywords that match their intent. Additionally, select terms that have a varied selection of volume which includes high, medium, and low. This approach helps you to target a broader range of search queries and helps to get you more gradual and consistent results.

No, not at all! Whether you’re near Guildford Castle, the busy High Street, a local business park or not even in the county we can certainly help. We work with businesses all around the world in all sectors.

In addition to our SEO offerings, we also cover a wide range of digital marketing services to suit your requirements. These include website design, web hosting, social media, website maintenance and graphic design. View our services page to see how else we can boost your brand recognition and visibility today.