Is re-targeting the future of advertising?
There is plenty of discussion among the digital marketing community about Re-Targeting. Many believe it is the future of online advertising.
B2B companies providing services are the perfect candidates for re-targeting. Recruiters can use it as a way to ensure that the best talent is being reminded to enlist for your agency. Event businesses can use re-targeting to drive ticket sales.
It can be hard to achieve the optimal approach to re-targeting. It can often do more harm than good if it is not approached carefully. A carefully managed approach, however, creates promising leads at a more competitive cost, compared to other advertising campaigns.
Here at Ellis Digital Media, we would be delighted to help guide you on how to approach an effective re-targeting campaign.