Organic? No we’re not talking about organic chicken or organic carrots. It’s all about organic marketing. You may have your own opinion about organic food and produce but you can’t argue with the fact that organic marketing plays a key role in business. But what is organic marketing and why is it important? We are going to explore what organic marketing is and how you can use it to help your business. 

What is Organic Marketing? 

Organic marketing is the act of getting your customers to come to you naturally over time, rather than the alternative option, via paid ads or boosted posts. The purpose of this marketing strategy is to build a community of loyal followers and customers by posting relevant content and interacting with the businesses community. It is the best way to show your customers the companies true values and culture. It combines a wide range of methods to create a connected and extensive approach to inbound marketing. Essentially, organic marketing is the awareness stage of the funnel. It’s all about content. People find your business through blogs, search engines and social media. These all work together as part of the organic marketing cycle. 

What is involved in Organic Marketing? 

Organic marketing focuses on educating your audience, optimising content for better search results and building long-term relationships with customers. This is all done by means of social media, word of mouth, content marketing, blog posts and search engine optimisation. By using these as a base for your marketing methods, it can help you enhance and obtain high-quality leads. 

Content Building 

This is the process of creating digital content that is then consumed by potential clients. The basic content consists of your website, blog posts etc. Your website should be the foundation of your content building. It’s the one thing you own, unlike a facebook page. Regular blog posts are important for building content on your website. The purpose of a blog is to provide information and bring value to your ideal audience. 

SEO

This is vital for any website. It’s an online marketing strategy made up of sub-strategies, such as, keyword research and link building which help boost your websites rankings. This then increases the amount of organic traffic your website receives. This is important in order for people to find your website. 

Social Media

The three important things to consider when using social media marketing are platforms, posts and scheduling. It really depends on your business which social media platform you should focus on, but by using as many as you can, you will reach a wider audience. Using pictures and videos attracts the viewers attention and will draw them to your website. It’s important to know your audience, for example what time of day is best to post. 

When comparing organic marketing to paid, it has a 100% higher lead-to-close rate. This is down to brands and customers being able to learn about one another as they interact on social media platforms. This involves things like asking and answering questions, providing and responding to feedback or starting a conversation about your brand. 

Why is Organic Marketing important?

The goal of organic marketing is to create visible and high quality online content. This content is then found by people searching for products and services your company offers. In this day and age, advertising is everywhere. We have become immune to it and have trained ourselves to subconsciously ignore it. However organic marketing provides valuable content that attracts people who want to consume it. It often feels more authentic and natural to your audience, as the content is educational, relevant and helpful for the viewers. It allows customers to feel part of the community and are more likely to ‘stick around’ and remain loyal customers. The content is relevant and directed at them and continues to provide leads over time. This is why roughly 51% of website traffic comes from organic search. 

Being organic, there are less direct costs involved. Instead, costs will be for things like paying staff or your time, or for any tools needed. Many platforms that are used for organic marketing such as social media, are free. However, there are tools and services you can pay for, which can help make life a bit easier. It’s important to invest a lot of time and energy into organic marketing, to build organic relationships, trust and to reach the right audience. It will take time to see results however organic methods are more about the long-term success. 

Our thoughts

Organic marketing is becoming more and more crucial to helping a business stand out. It is a valuable part of any business and can really help with growth and expansion. By creating what people are looking for and making sure it is easy to find, you will be found. Although it takes a lot of time, once you have done the ground work it will benefit your business and ensure the long-term success of your digital presence. So it’s definitely worth the extra effort. In our next blog, we are going to discuss both paid and organic marketing and what type of marketing is best suited to your business. 

If you have any questions or are looking for help with digital marketing, both organic or paid, we are a leading digital marketing agency based in Hersham, drop us an email on info@ellis.digital, or give us a call at 01932301300.