Innovation, Engagement & Growth
Generative Engine Optimisation, usually shortened to GEO is starting to appear more frequently in digital marketing conversations. In simple terms, GEO is about making sure your business and...
We would like to officially announce the newest member of the graphic design team - Alice Warland Drumgoole! With over 250 applicants for the role, Alice impressed us with...
In the hospitality industry, which includes everything from event hosting and catering, businesses survive on visibility and awareness. Whether customers are organising an elaborate wedding, corporate conference, or...
Cache is a temporary storage area in your browser that saves copies of files, images, and other elements from the websites that you visit. The best way to...
Short -form video has largely been on the rise ever since TikTok really hit the ground running back in 2019. We have seen those platforms that have previously...
Imagine running a bustling shop where the lights never dim, your staff never tire, and every customer feels uniquely valued. That’s the power of integrating AI into your...
In today’s digital-first world, having an online presence is no longer optional—it’s a necessity. But simply having a website isn’t enough. If your website isn’t visible to your...
TikTok has become one of the leading and best performing platforms of its time, engaging billions of users every single day. Shaped as an entertainment platform, it is...
The digital landscape is evolving at breakneck speed, and by 2025, the metaverse is set to redefine how we interact online. No longer just a sci-fi buzzword, the...
As we move into 2025, graphic design is set to become even more dynamic, blending cutting-edge technology with nostalgic aesthetics and a strong focus on sustainability. Whether you’re...
AI (artificial Intelligence) has now revolutionised the digital landscape with it’s rapid growth over the last couple of years, and it’s migrated over to social media too. It’s...
In today's digital world, a website is indispensable for any form of business. At the same time, its development and maintenance are really overwhelming unless one is more...
In the ever-evolving world of SEO, staying ahead of the curve is essential. One of the most significant developments in recent years has been the rise of Featured Snippets....
For a small business, having a social media presence may not seem essential, however now more than ever, it is important for all businesses to use the power...
In today’s fast-paced digital landscape, a strong brand identity is more than just a logo - it’s the foundation of your business’s presence, perception, and success. If you’re...
When it comes to building and managing your website, the decision between hiring a freelancer or working with an agency can make a big difference. While freelancers might...
In the ever-evolving world of digital marketing, staying ahead of the curve is essential. One of the most transformative developments in recent years has been the integration of...
Choosing the right font is one of the most crucial decisions a designer can make. Understanding what to look for and the different types of fonts available is...
There are other ways that brands can boost relevance rather than changing the brand, product, approach or design… and that's collaboration with relevant pop culture references. Whether that...
In today’s fast-paced digital world, businesses need to adapt to the ever-evolving needs and preferences of their customers. Personalisation in digital marketing has become a crucial element in...
In today’s competitive digital landscape, businesses need to stand out to attract and retain customers. One of the most effective ways to do this is through Search Engine...
In this weekly blog, we’ll be comparing the differences between Adobe XD and Figma, two leading design tools used primarily for creating websites, mobile apps, and other digital...
In this weeks blog we discuss viral marketing campaigns and how they can make a long lasting impact to the growth of your business.
This week we discuss the importance of keyword research as a foundation for an SEO campaign that is both sustainable and beneficial.
In today’s blog, we explore the rise of sustainable design and its growing importance in today’s world. More than ever, the design industry is embracing a deeper awareness...
Website performance is a key element in search engine optimisation (SEO). In the fast paced digital world that we live in today, users expect websites to load quickly...
Trends are inevitable and hard to avoid, but in this blog we’ll be looking at the dangers of blindly following them without consideration of effectiveness and the longevity...
TikTok has become one of the leading and best performing platforms of its time, engaging billions of users every single day, who are not only watching content but...
Optimising your blog posts for SEO is crucial for increasing visibility and driving organic traffic to your website.
Influencer marketing is a great way for brands to be relevant across so many different target groups and can be carried out through gifted or paid collaborations as...
Gen Z make up a large part, and are what is really driving the digital marketing industry forward at the moment, and that’s from influencers and brand owners...
The truth is that Search Engine Optimisation (SEO) is crucial for online visibility and overall success. Nonetheless, this marketing practice is strewn with common misconceptions about the way...
In offering shop-able ads, product showcases and creator partnerships, it is reinventing how brands connect with their audience in encouraging a native checkout, resulting in higher conversion rates...
In the fast paced world which is digital marketing, keeping up with SEO trends is absolutely vital for staying ahead of the competition.
Having an awareness of where your audience is situated will help determine where your marketing efforts should be focused in trying to reach them.
These days, having a robust online presence is essential for businesses. WordPress, the world’s leading content management system (CMS), offers a versatile platform for website creation.
In recent years we have seen a clear trend of logos becoming ever-simpler and modern minimalism taking over. This is not only the case for new brands entering...
When planning out your digital marketing strategy, one of the salient factors that businesses often have to consider is whether they should implement or lean more towards SEO...
Ellis Digital are thrilled to announce the launch of its new subsidiary brand, ‘I Don’t Give a Cluck,’ now live and ready to revolutionise TikTok marketing within the...
When users find your business, they will form an instant judgement from the first few seconds of looking at your website.
One application of GPT that is generating a lot of interest is chatGPT, a variant of the model that is specifically tailored for use in chatbot applications