Behind Ellis Digital

We offer a range of different services to meet your specific business needs. These include, graphic design, branding and website design, also SEO, social media and web hosting and maintenance.

We start with a thorough analysis of your business, industry, target audience, and current online presence. We then develop a customized strategy that aligns with your business goals, leveraging the most effective channels and techniques to achieve optimal results.

We start with a thorough analysis of your business industry, target audience, and current online presence.

SEO is search engine optimisation which is the art of optimising your website with the goal to organically rank on the 1^st page of the search results page. The importance of it is that if you have a higher rank then you have better brand visibility, traffic and conversions for your business.

The first thing to note is that SEO is a long-term marketing strategy however it’s an extremely sustainable method both results and costs wise compared to other forms of marketing. Each case is independent, and the pace of the project depend on many factors such as competition, volume and the current authority of your site. In most cases however you will expect to see progress within the first few months and then you will see more significant steps take place over the next 6 – 12 month period.

PPC (Pay-Per-Click) advertising is a marketing channel you will pay a fee each time that your ad is clicked. Essentially, you are buying visits to your site instead of earning them organically over time. PPC ads can appear on search engines, social media, and other websites. The way it works is that you will bid on relevant keywords for your target audience, and these are then displayed when users search for those terms. The success of PPC campaigns is measured by the number of clicks, impressions, conversion rates, and overall return on investment (ROI).

We measure the success of a digital marketing campaign through different metrics depending on the service being managed. Some of the key areas that are often measured are website traffic, conversion rates, and engagement metrics such as likes, shares, and comments. In addition, we evaluate ROI by comparing financial returns to campaign costs, tracking keyword rankings, and assessing lead generation and customer acquisition costs to ensure effectiveness.