A companies website is the centre of their brand. It combines marketing, sales and customer relations. More than 80% of shoppers will do online research before buying, therefore a website has a big role to play in the overall goal. 

Have you ever visited a website that hasn’t been updated in several years? You can almost feel the cyber-cobwebs. If you want to excel in the industry, you should really be updating your website every few years. Or depending on your services it may even need to be daily, weekly or monthly. Frequently updating your website is important for many reasons. It ensures you have the correct information about products or services and can boost your rankings on Google. There is no better or more cost-effective way to advertise your business than on the Web. The trick is, developing the right website. 

A website takes time and money to build and develop, so it’s important that it’s right for your business and doing it’s job. An outdated website can really hurt your search rankings and turn customers away. A redesign every so often will keep things fresh and up to date with your industry. 

There are many things you need to think about when updating your website. Here are a few to consider:

  • Mobile friendly 
  • Visual appeal
  • Speed
  • SEO
  • Navigation 
  • Content

A website reflects you as a business. Your website should highlight your product or services, with a consistent layout throughout. Having visual appeal will attract your desired audience. Use things like large images and appealing colours to stand out. If your website looks professional and contains useful information, visitors will be more inclined to use you as a business. One question you need to ask yourself, are you keeping up with your industry? We are a smartphone society. Everyone uses a smartphone these days, it’s a big part of daily life. If your website is not mobile-friendly then some changes need to be made. A person will be instantly put off if a website is not accessible or clear on a mobile device, and this will therefore drive potential customers away. 

Your websites layout will be the first impression of your business so this is definitely important. However, the reader is visiting your website looking for useful information. The content of a website is considered the most important thing, as it helps determine how effective your website is. Having fresh and unique content will help encourage people to revisit your site. The better the content the more likely traffic on your website will increase. Being able to measure how effective your online presence is will allow you to grow and see what is working and what’s not. Examples include conversion tracking and user recordings. There are many online tools you can use to help measure what works and what doesn’t on your website, but to do this you must have an up to date website. 

Redesigning your website will eventually improve your search engine rankings. It gives you a chance to rethink your keywords and overall conversion rate. Additionally, having a website that is easy to navigate will make a big difference to customer satisfaction and therefore lead to more sales. This includes how easy your site is to use, how fast it is and how easy it is to find information. This will ultimately lead your reader to buying, which is your overall goal. On the other hand, do you know your bounce rate? The bounce rate of a website, is the number of people who arrive on your site and leave without visiting a second page. A high bounce rate is a sign of an outdated site. You can measure the bounce rate of your website through Google Analytics. This would be a sign that your website needs an update. 

Regular website updates are key, but don’t make changes just for the sake of it. Everything on your site should have a purpose. If your website is lacking any of the above or you think your website needs a revamp to improve your business, either send us an email on info@ellis.digital or give us a call on 01483 912900. We offer a variety of website services and packages. Whether you need assistance building your website, hosting it, maintenance and management, our digital experts are here to make it happen.