GEO Agency | Ellis Digital

Why Working With A GEO Agency Matters Now

Businesses that act early build a long-term advantage. AI visibility is shaped by trust signals established over time, giving early adopters the opportunity to build authority and consistency first. GEO is designed to keep you ahead as AI-driven search becomes increasingly dominant.


The AI boom is coming and it will revolutionise business, just like the internet did in the 90’s.

85%

of users trust AI-generated recommendations over traditional ads

3.2B

AI-powered searches happen
daily across major platforms

67%

increase in visibility for GEO-optimised content

2024

The year GEO became essential
for digital marketing

These Platforms Matter

We optimise your presence across the AI platforms that drive real business results

chat gpt

ChatGPT

100M+

Weekly active users rely on ChatGPT for recommendations, research, and decision-making. Your brand needs to be in its training data and responses.

google ai overview

Google AI Overview

40%+

Of all Google searches now feature AI-generated summaries. These appear above traditional search results, making GEO critical for visibility.

perplexity

Perplexity AI

500%

Year-over-year growth in users seeking AI-powered research. Early optimisation on emerging platforms creates lasting competitive advantages.

claude ai

Claude AI

20M

Monthly active users using Claude. Optimising for Claude increases your chances of being referenced in detailed, high-trust AI outputs used by businesses and professionals.

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Our Approach to AI

Six pillars of effective Generative Engine Optimisation

Content Structuring

We organise your content in formats that AI models prefer – clear, authoritative and citation-worthy. This includes schema markup, structured data and entity optimisation that helps AI understand and reference your expertise.

Authority Building

Establish your brand as a trusted source through strategic content partnerships, expert citations, and knowledge graph optimisation. We ensure AI platforms recognise you as an authoritative voice in your industry.

Platform Optimisation

Optimise specifically for ChatGPT, Google Bard, Perplexity AI, and other generative platforms. Each AI has unique preferences for how it sources and presents information – we know how to leverage them all.

Citation Tracking

Monitor when and how your brand appears in AI-generated responses. Our proprietary tracking systems show you exactly which queries trigger your content, giving you unprecedented insights into AI visibility.

Competitive Analysis

Understand how your competitors appear in AI responses and identify gaps in coverage. We analyse the AI landscape to find opportunities for your brand to dominate key topic areas.

Consistency

AI models evolve constantly. Our ongoing optimisation ensures your content stays relevant and visible as platforms update their algorithms and training data. Regular audits keep you ahead of the curve.

DELIVERABLES

Our Implementation Process

Strategic website improvements

Position in ChatGPT responses for key industry queries

Content creation and enhancement

Content designed to be referenced, trusted and surfaced by AI platforms

Structured data optimisation

Improving how AI platforms interpret and understand your business

Digital PR and third party mentions

Quality citations that reinforce expertise, authority and credibility

Monitoring and refinement

Reviewing AI outputs and strengthening signals over time

Reporting and strategy alignment

Clear monthly updates, priorities and next steps

Want to find out more
about our AI services?

Search is no longer just about rankings it's about visibility. Fill out the form and a member of our GEO team will reach out for a no obligation discussion on our services and how we can help. 2026 is the year that digital marketing evolves, get ahead of the curve.

London 0207 183 7787
Guildford 01483 912900


Common Questions About GEO