Weybridge Skip Hire is a family-run business providing reliable skip hire and waste disposal services throughout Surrey, South and West London, parts of Berkshire and Hampshire. We have now been working with Weybridge Skip Hire for four years and Brooklands Waste Truck for three years, delivering a number of graphic designer services including leaflets, business cards, email signatures, social media assets, banners and van wrapping designs. Along with our graphic design support, we also manage their email marketing and an organic SEO strategy that focuses on local areas around Surrey.
Weybridge Skip Hire approached us seeking ongoing graphic design support to modernise their visual materials and create a consistent, professional look across all platforms. The challenge was to develop visually engaging designs whilst maintaining a brand identity that stood out in a competitive market.
We introduced consistent branding elements, such as icons and infographics, to clearly highlight key services and customer benefits. For social media, we developed engaging, on-brand content, promotional graphics for discounts, and visually appealing customer testimonials. We provided design support for seasonal campaigns and really helped to establish professional and trustworthy designs.
The ongoing graphic design support really helped to improve the client’s marketing efforts and brand presence. The slick visuals have elevated their image and made them more appealing to both customers and clients. Our overall graphic design support has helped to enhance Weybridge Skip Hire’s identity and establish trust with their audience.
The core aim for Weybridge Skip Hire was to gain exposure by drilling down into 22 different regions with the Surrey area to dominate each region for their skip services. Reaching the top position in each region would gain a huge level of brand exposure, driving a high amount of organic search traffic via the route of users from every region agreed with the client.
We agreed the location variations and created the landing pages for each designated area. The on-page suggestions were then implemented, which were tailored uniquely for each location page. After the content, meta data, heading tags, alt tags had all been added we amended any technical SEO work required and then commenced rolling out our off-page work month on month going forward. We also communicated to the client any on-page tweaks required throughout the months of work.
We saw great results as each of the clients key terms positioned on the 1st page of the Google SERP, offering maximum visibility across the Surrey area. This aided in vastly improving their traffic readings, equating to a respectable increase in transactions and revenue figures. The objective was met as we generated a rise in brand exposure, traffic and conversions and we are continuing to push to exceed client expectations by serving their subsidiary waste collection website, Brooklands Waste Truck.
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