The Fitzrovia Psychology Clinic is an award winning, independent, private practice providing psychological help, therapy and counselling services on Harley Street, London and in Esher, Surrey. They offer both remote and in-person services. Their clinical team comprises of experienced psychologists who work alongside a multidisciplinary network of psychiatrists, nurses, dieticians and occupational therapists. The clinicians are hand-selected, highly skilled clinical psychologists and counselling psychologists, who have established academic backgrounds and NHS careers, in addition to their private work.
When we commenced the project, the site had a limited amount of visibility, on-page and off-page weight. This meant a limited volume of quality backlinks and a low proportion of SEO focused web content. The primary goal was to use the confirmed terms, covering general and targeted areas of the clinics work and pushing our tactics and method to drive Fitzrovia to the number 1 spots. This would therefore, gain brand visibility and exposure which would drive additional traffic to the site, whilst engaging users with relevant and high quality content.
Our SEO experts composed a set of on-page recommendations surrounding 3o different key terms. The general terms targeted the homepage and the specific terms were geared towards the clinic landing pages. This allowed an all-encompassing strategy which stretched and accommodated for the different treatments and conditions that the clinic treated. These tailored set of on-page suggestions were supplemented by technical SEO optimisations and continued link building processes carried out every month.
All of the actions resulted in terrific results for The Fitzrovia Psychology Clinic. We generated a high volume of terms onto the 1st position in the SERP from not ranking originally. We also made really fast progress with a number of their eating disorder terms as they had opened a new clinic for this treatment and needed a high focus on these set of terms to gain fast visibility. The most important metric to express the success of the strategy was the organic search traffic. We read a huge increase in this source since the start of the campaign. In some months, this appreciation was four or five times the period previously.
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