Psychology and Therapy
SEO
The Fitzrovia Psychology Clinic is an award winning, independent, private practice providing psychological help, therapy and counselling services on Harley Street, London and in Esher, Surrey. They offer both remote and in-person services. Their clinical team comprises of experienced psychologists who work alongside a multidisciplinary network of psychiatrists, nurses, dieticians and occupational therapists. The clinicians are hand-selected, highly skilled clinical psychologists and counselling psychologists, who have established academic backgrounds and NHS careers, in addition to their private work.
At the start on the campaign, the site had low visibility, few quality backlinks, and minimal SEO-focused content. The goal was to rank Fitzrovia at #1 by targeting key terms to boost brand visibility and traffic across Surrey and London. Our SEO experts provided on-page and off-page recommendations for 30 key terms with a mix of general ones for the homepage and specific ones for clinic pages. This was supported by our regular technical optimisations and ongoing link-building practices.
We generated a high volume of terms onto the 1st position in the SERP from not ranking originally.
Our practices contributed to quick progress with a number of their eating disorder terms as they had opened a new clinic for this treatment and needed a high focus on these set of terms to gain fast visibility. The most important metric to express the success of the strategy was the organic search traffic. We read a huge increase in this source since the start of the campaign. In some months, this appreciation was four or five times the period previously for Fitzrovia Psychology Clinic.
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