Crafted Leather
Brand Identity
Lindy Leather was established in 2018 however their leather craftsmanship has been passed down from generations. All of their items are proudly designed and handcrafted in-house in Lawrenceville, Georgia using real cowhide. Each and every one of their products carries the subtle nuances of their high-quality hides, making each item truly one of a kind.
As Lindy Leather expanded into retail and broadened its product range, it became clear their brand identity needed to evolve. We created a refined and timeless logo featuring a bold ‘L’ with a subtle cow silhouette, nodding to their heritage and craftsmanship. This was supported by a cohesive visual identity system—typography, colour palette, and iconography—designed for consistency across all applications, from packaging to signage. The result is a premium, scalable brand that reflects the durability and quality of their handcrafted goods.
The refreshed brand identity has been met with enthusiasm from both the Lindy Leather team and their customers, praised for its sophistication and clever visual storytelling.
The new logo and visual system have elevated their presence across digital and physical touch points, helping them stand out in a competitive retail landscape. The rebrand has laid the foundation for continued growth while staying true to their heritage of quality and craftsmanship.
Speak to a member of our team today to grow your online presence and to start seeing unparalleled results.