Festival of Bounce.

Unhappy with their branding from their launch year they wanted to launch their second year with a bang. The task was a brand refresh for the festival and create all of the marketing collateral throughout the lead up to the event, including a website design refresh, social assets, email marketing designs and print assets.

Inspired by the pop art/retro style due to its representation of popular culture, sourcing inspiration from comics, Hollywood, vehicle design, advertising, and other media. It is known for being eye-catching, making it perfect for marketing, flyers, social media posts etc. By opting for a style that is distinctive, with striking colours and bold shapes is captivating and engaging in itself to a young audience, but also recognisable to adults who are aware of the art style and the movement that surrounded it, meaning something for both parents and kids alike. Utilising sticker-style illustrations that can interact with imagery and typography, we created captivating, joy sparking and dynamic compositions that conveyed the fun, creative and active nature of the event.  

To bring the brand refresh to life, we initiated a comprehensive design overhaul, incorporating the vibrant pop art/retro style throughout all marketing materials. Our first step was to redesign the festival’s website, ensuring it reflected the new aesthetic with bold colours, dynamic shapes, and interactive elements. We then created a suite of social media assets that leveraged the eye-catching nature of pop art to captivate and engage our target audience. This included designing animated posts, stories, and banners that could be easily shared across platforms.

Next, we developed email marketing templates that incorporated the playful, sticker-style illustrations, making each email a visually exciting experience for recipients. Our print assets, ranging from flyers to posters and banners, were designed to stand out in any setting, drawing attention with their striking visuals and creative compositions. We also ensured that all materials maintained a cohesive look and feel, reinforcing the brand’s identity across all touch points.

The brand refresh was a resounding success, generating significant buzz and anticipation for the festival’s second year. This update resulted in a huge increase in total sessions and a rise in engagement rate as a result of the colour and brand redesign.

Our objective was to create a visually appealing and engaging one-page website for the “Festival of Bounce,” a children’s bouncy castle festival. The goal was to attract families and children by showcasing the fun and excitement of the event while providing essential information and a seamless booking experience.

To achieve this, we designed a vibrant, colourful one-page website featuring interactive videos, playful graphics, and eye-catching visuals. Key sections included a dedicated booking portal button, an extensive gallery of past events, detailed FAQs, event information, and glowing testimonials from previous attendees. The layout was intuitive and mobile-friendly, ensuring easy navigation and accessibility for all users.

The new website successfully captured the spirit of the festival, leading to a significant increase in visitors and engagements. The user-friendly design and vibrant aesthetics resonated well with the target audience, resulting in positive feedback from users. The integrated booking portal streamlined the ticket purchasing process, contributing to an overall increase customer satisfaction.

With the aim to trigger a final spike in ticket sales in the lead up to the event, we devised a paid social campaign across Meta and TikTok to help drive traffic to the website as well as convert those final bookers. As an outdoor festival, it was expected that people would be cautious to hold off booking until the last minute and as we have seen in trends from previous years, the final weeks alway soars in ticket sales.

To encourage this spike sooner we created various video content aimed to target parents in the area and spark inspiration with the schools summer holidays approaching, hitting the pain point that majority of parents have in not knowing what to do with the kids while they are off from school for this extended period of time.

The creative incorporated a series countdown style videos, to create a sense of urgency and immediacy that the festival was fast approaching and that tickets were running low and almost sold out. We followed this up with a retargeting campaign, hitting those who had engaged with the creative and visited the website using testimonial focused from previous overjoyed bouncers and attendees, in prompting them to secure their tickets before it would be too late.

The remaining creative in the final phase of the campaign, that went live as the school summer holidays commenced, focused on relating to the parents who had already run out of ideas of what to do with the kids and needed inspiration of something different and fun, that they could do not only for the little ones but something that would be perfect for the whole family and allow everyone to get involved.

The campaign led to a 147% increase in website traffic sessions compared to the initial year that we ran the campaign in 2023. Furthermore, the introduction of TikTok into the strategy allowed us to serve an additional 286,124 impressions at a relatively low cost.

As this was a brand-new festival launch, the main problem to tackle was to raise awareness and visibility of the event. This meant that driving traffic volume to the website to convert to ticket sales and then retaining the loyalty for future years but nurturing the database of attendees that we acquired.

The main obstacle was ensuring we executed the correct strategies to identify our primary, secondary and tertiary market correctly. Then it was a case of executing nurtured and reactive steps to create event awareness and conversions from no previous attendee data.

We crafted a carefully articulated content plan, resulting in between 1-4 emails a week depending on where we were within the timeline of the campaign. This included varied content to upkeep engagement and open rates.

We received a 58% increase in total clicks on our second year of marketing with the event. Our sends also increased by nearly 500% and we sent out 53 separate email campaigns over the course of the 2 years.