The HG Wells Conference Centre has been in business in the heart of Woking’s town centre for over 25 years. With the pace of change stepping up in Woking, as part of the Council’s ambitious regeneration programme, the centre’s innovative Sales Manager knew that they needed to try something new to stay ahead.
Social media can be daunting, so HG Wells approached Ellis Digital Media for a no-obligation discussion, outlining their business goals. HG Wells wanted to reach a different demographic to their traditional client database, and build a digital presence for the brand online. Ellis Digital Media worked to create a bespoke package utilising the recommended platforms that would engage the local community and businesses.
Michelle worked with a dedicated Account Director from Ellis Digital Media to build a social media strategy that capitalised on the centre’s USP, generated interest from a new, younger demographic, and appealed to local businesses for corporate events and parties.
Every single day, fresh, original content has been produced by Ellis Digital Media that reflects current trends, showcases the venue and its myriad events, and encourages audience interaction. Monthly analytic reports demonstrated the data behind the posts and enabled the team to fine tune the strategy, concentrating on posts and content that proved popular with audiences.
An engaging digital presence for HG Wells, that reflects the culture and personality of its versatile space and services.
Content that differentiates HG Wells from its competitors, stimulating client and community interest in the venue and its amenities.
Peace of mind and brand safeguarding for the HG Wells team, with professional pages managed by a dedicated team who respond to all comments and queries, or escalating any concerns direct to the HG Wells team for resolution.
An increase in followers and fans, meaning a captive audience to promote specific sales messages, generate bookings and drive revenue for HG Wells.