Over the last year, we’ve noticed a rapid increase in the amount of animation on social media. Why?

Since 2014, we have seen a steady increase in the use of animation, especially on social media. The reason for this is it combines then visually striking nature of a video with the easy to digest storytelling nature of a cartoon – making it the perfect solution to social media videos.

All of social media has seen a huge rise in the usage of videos. Why would you use a picture, when you can use a video that does far more for a potential customer than a generic stationary image?

The question is really – how to stand out? Newsfeeds are so saturated with content, it is so easy for a consumer to miss your advert, which is why animation is perfect. The mixture of all its aesthetically pleasing components makes animations the perfect way to advertise and ensure that your ad captivates your audience.